Franziska Nadler

As a sports enthusiast, I bring that same energy and goal-orientation to my professional life: I am passionate about creating measurable business impact by developing integrated online and offline marketing and sales activities that excite users and lead to growth.I define myself as a structured, analytical and communicative team player, dedicated to contributing to and personally growing with the business.

Milestones

2018 - 2021

Corporate Study Program at Robert Bosch GmbH I B.A. International Business

Bachelor studies (DHBW Stuttgart, Tecnológico de Moneterrey Mexico) with rotating deployment in different areas: Purchasing (PS), Central Marketing (AE), Sales Controlling (PT), Key Account Management & Retail Marketing (PT), Local Marketing (PT).

⭐️ FOCUS SKILL: high learning agility, structured working

2021 - today

Freelancer I Online Marketing & eCommerce

Automating marketing and sales processes to support digital brand building and online sales generation (e.g. creation of automated email marketing funnel, meta ads).

⭐️ FOCUS SKILL: integrated marketing and sales, process automation

2021 - 2024

AC Marketing DACH region

Bridging marketing and sales, responsible for pricing, promotion and events:
- Price management (pricing of launches, price adjustments for +10k products, EU wide price harmonization, SNP calculation)
- Sell-in and sell-out promotions (e.g. promo bundles, 10+1 promos, palette promos)
- Internal and external events (e.g. dealer and international trade fairs, Bosch PRO Tour, marketing and sales trainings)

⭐️ FOCUS SKILL: retail marketing, cross-functional collaboration

2024 - today

xBU Amazon Advertising EA region

Bridging marketing and sales, responsible for creating brand and product visibility on Amazon, pushing the "traffic" part of the Amazon Flywheel:
- Translate brand concepts into locally-adapted Amazon advertising campaigns, managing multi-million budget across 12 countries and multiple segments
- Optimize campaign performance and drive KPI efficiency
- Steer deal event advertising

⭐️ FOCUS SKILL: performance marketing, data-analysis and decision

Target 2026

Key Account Manager

Proactive, analytical and creative sales and Category Management steering to build upon a partnership of trust, ensuring lasting growth - both for Bosch and the key account.

⭐️ FOCUS SKILL: account management, sales steering and negotiation

My motivation and strengths

  1. Structured working and communication: simultaneous task management while creating clarity and alignment with stakeholders (e.g. corporate studies, deal event planning)

  2. Data-driven analysis & decision: analysis of various data to derive marketing measures and create measurable impact (sell-out/sell-in data, pricing, ad campaigns)

  3. Hands-on mentality: motivation, enthusiasm, taking initiative and actively driving tasks and projects (e.g. trade fairs, BazaarVoice and DigitalShelf)

  4. Communicative team player: natural; creating transparency, trust and collaborative success by involving all relevant stakeholders (e.g. performance updates to AC BU Marketing)

  1. Solution-oriented ownership: identify operational challenges and build solutions (e.g. process definition and standardization, G2M 2025, price adjustments, promo planning)

  2. Relationship building and cross-functional collaboration: sales, marketing, LOG, product teams, CTG, external partners (e.g. promo planning, campaign alignment, AMZ deal events)

  3. Intercultural empathy: personal immersion (e.g. US school exchange, UK boarding school, +12 months Mexico) and professional experience working with culturally diverse teams.

  4. High learning agility: fast comprehension of context and interlink topics to see the big picture (e.g. rotational internships, previous marketing roles)