Franziska Nadler

As a sports enthusiast, I bring that same energy and goal-orientation to my professional life: I am passionate about creating measurable business impact by developing integrated online and offline marketing and sales activities that excite users and expand the customer base.

Milestones

2018 - 2021

Corporate Study Program at Robert Bosch GmbH I B.A. International Business

Bachelor studies (DHBW Stuttgart, Tecnológico de Moneterrey Mexico) with rotating deployment in different areas: Purchasing (PS), Central Marketing (AE), Sales Controlling (PT), Key Account Management & Retail Marketing (PT), Local Marketing (PT).

⭐️ FOCUS SKILL: high learning agility and structured working

2021 - today

Freelancer I Online Marketing & eCommerce

Automating marketing and sales processes to support digital brand building and online sales generation (automated email marketing funnel, meta ads).

⭐️ FOCUS SKILL: integrated marketing and sales process automation

2021 - 2024

AC Marketing DACH region

Price management I Sell-in and sell-out promotions I internal and external events

⭐️ FOCUS SKILL: retail marketing, cross-functional collaboration

2024 - today

xBU Amazon Advertising EA region

Bridging marketing and sales, responsible for creating brand and product visibility on Amazon. Pushing the "traffic" part of the Amazon Flywheel.

⭐️ FOCUS SKILL: performance marketing, data-analysis and decision

Target 2026

Amazon Key Account Manager Germany

Shaping customer experience on the German marketplace by developing a strong focus portfolio, targeted deals and competitive strategies to turn traffic into sales.

⭐️ FOCUS SKILL: account management, sales steering and negotiation

My motivation and strengths

  1. Structured working and communication: simultaneous task management while creating clarity and alignment (e.g. corporate studies, work/life, deal event planning)

  2. Hands-on mentality: motivation, enthusiasm, taking initiative and actively driving tasks and projects (e.g. trade fairs, BazaarVoice and DigitalShelf)

  3. Communicative team player: natural; creating transparency, trust and collaborative success by involving all relevant stakeholders (e.g. performance updates to AC BU Marketing)

  4. Solution-oriented ownership: identify operational challenges and build solutions (e.g. process definition and standardization, price adjustments, promo planning, invoice tracking)

  1. Data-driven analysis & decision: analysis of various data to derive marketing measures and create measurable impact (sell-out/sell-in data, pricing, ad campaigns)

  2. Cross-functional collaboration: sales, central / regional / local marketing, LOG, product teams, CTG, external partners (e.g. promo planning, campaign alignment, AMZ deal events)

  3. Intercultural empathy: personal immersion (e.g. US school exchange, UK boarding school, +12 months Mexico) and professional experience working with culturally diverse teams.

  4. High learning agility: fast comprehension of context and interlink topics to see the big picture (e.g. rotational internships, previous marketing roles)